News

—10.04.2023
Blank Architects project in Tuapse district is nominated for Urban Awards 2023

Blank Architects project in Tuapse district is nominated for Urban Awards 2023

—10.02.2023
Rizhskaya metro station opened

Metro station Rizhskaya (Bolshaya Koltsevaya Line) was opened

—11.12.2022
Committee for Architecture and Urban Planning of Moscow approved the concept of a new club house Sminex-Inteko "Obydensky 1"

Committee for Architecture and Urban Planning of Moscow approved the concept of a new club house Sminex-Inteko "Obydensky 1"

—10.10.2022
Discovery Shopping Center becames the best mall on Arendator Awards 2022!

The project won a prestigious commercial real estate award.

—26.09.2022
Department stores

A department store in a shopping center is a whole world with the architecture based on its own canons.

—15.09.2022
Building of GEOLOG

Construction of the GEOLOG business center by Hutton Development is in progress on Obrucheva St. in Moscow.

—09.09.2022
The decoration of the "Rizhskaya" is 80% completed

Works on the architectural decoration of the Rizhskaya metro station in Moscow have been completed by 80%.

—20.07.2022
The St. Petersburg office of Blank Architects is working on HOLLYWOOD Shopping Center

This year St. Petersburg is waiting for one new shopping center - HOLLYWOOD, the architecture and interiors of which were created by Blank Architects team.

—19.07.2022
Shopping center "Vesna" renovation has been completed

The renovation of the shopping center "Vesna!" located on the Altufyevsky Highway has been completed according to our project: it includes the renovation of public spaces and food court.

—15.07.2022
New 4* hotel in Magadan in details

We found the architectural solution for the new 4* hotel project in Magadan in the harsh northern landscape – with its powerful rock breaks and stunning large-scale views.

—11.07.2022
Hotel in Agoy – new video about the project

The hotel complex in the Agoy Village of Tuapse district is one of our new, but already favorite projects.


Blank Architects strengthens the team

We invites chief, leading and landscape architects, and visualizer.

—27.06.2022
Discovery: grand opening

Discovery shopping center by developer MR Group has been opened in Moscow. The project became the first opened shopping center in the city since the beginning of 2022.

—14.06.2022
Blank Architects won at ArchMoscow

The Blank Architects team took part in the exhibition ArchMoscow 2022 — the main event of the architectural world, annually bringing together hundreds of professionals and experts.

—30.05.2022
Blank Architects at ArchMoscow

Blank Architects will present an exposition dedicated to the 20th anniversary of the bureau's at the exhibition "ArchMoscow 2022".

—23.05.2022
Blank Architects metro project was shortlisted

The project of the consortium BACE (Blank Architects and Clancy Engineering) for the Ostrov Mechty metro station became the finalist of the first stage of the International competition for the development of the architectural appearance of the Moscow Metro stations.

—12.05.2022
How the residential projects may look in future

How the residential projects may look in future and what are the architects ready to offer? The chief architect of Blank Architects projects, Dane Klyakovich, shared the opinion in the author's column for the Portal of Archsovet of Moscow on how the approach to the design of residential real estate will change.

—25.04.2022
Как новая турбулентность изменит торговые центры?

орговые центры в новых условиях закрытия международных брендов столкнулись с оттоком трафика, а эксперты предрекают рост вакансии.

—24.03.2022
New project in Sochi

Another hotel project by Blank Architects - this is a complex in the village of Maisky.

—17.02.2022
Rizhskaya station in progress

Look underground: at the station of BCL "Rizhskaya", which was designed be Blank Architects everything is already prepared for the installation of arched structures.

—15.02.2022
"Tomorrow will come today" is now available on our website

"Tomorrow will come today" is a research and manifesto dedicated to changes in the architecture of the housing in future and our ideas about how we see really comfortable modern homes.

—08.02.2022
Blank Architects made a masterplan concept for the Prokshino cluster in Moscow

Blank Architects has developed the concept of a masterplan for the Prokshino sports and event cluster in Prokshino, Moscow, - a unique project for Russia. The project includes cultural and sports facilities, an event venue, a water park and a 100 m high slide.

—03.02.2022
Branding for NOVAMALL

For an umbrella brand of shopping centers NOVAMALL, we have created a logo, corporate identity and brandbook.

—27.01.2022
Branding

We create real estate projects at all points of contact with the audience: from architecture and landscaping to interior design, way finding and unique branding.

hw1.png
Name
Location
Program
Hollywood — Branding — Shopping center
Saint - Petersburg
Program: Wayfinding

Hollywood — Branding — Shopping center

Task

Development of a brand platform, logo and corporate identity for the new multifunctional shopping and entertainment complex Hollywood in St. Petersburg.

IDEA

In parallel with the creating of architecture and interiors of the iconic St. Petersburg shopping complex, we have created a brand platform and a bright logo and corporate identity corresponding to the scale of the project.
The concept reflects the idea of contemporary art deco. This is a meeting point of epochs and cultures: we have carefully rethought the classics, which harmoniously and seamlessly interweaves into the present and the future.
Before starting work on the visual attributes of the brand, we did a lot of work on the analysis of the competitive environment, benchmarking, target audience. All these allowed us to formulate a platform and positioning of a new brand that should not just be relevant today, but set trends in a few years later when the shopping complex will be opened for visitors and begin to function. This is a special challenge, and we took it with all the inspiration.

Team
 

Yulia Zavaraeva
Head of Branding, Graphic Design and Wayfinding departmen