The name of the Foodmarket project "E.story" uses a play on words: E - symbolizes geographic location, Yekaterinburg. Story - gives the direction of gastronomic stories from participants and is a link to popular stories in social networks.
When pronounced, "E.story" sounds like "History." Each project participant has their own scenario, their own story told through products.
Idea - People and Food
GBA 6 180 sq.m
GLA 6 180 sq.m
Where people and food are the main participants of the site. Therefore, a modern style with loft elements was chosen as a style direction. The materials of furniture and decoration used wood, metal anthracite and copper colors, concrete texture and a rich dark green color as a background.
Such a design solution creates a cozy pleasant space where the design does not draw attention to itself, focusing on the main thing - on food and on the atmosphere of human interaction.