We create real estate projects at all points of contact with the audience: from architecture and landscaping to interior design, way finding and unique branding.
The comprehensive expertise helps us to implement high-quality projects with a bright, memorable identity.
For example, as part of the renovation of the Maxi Mall shopping center in Khabarovsk, we developed both a design project for renovated interiors and restyling the corporate identity, which supported the general idea of renovated space.
The color scheme of the brand's new visual attributes was chosen close to the existing logo, which is already well known to visitors.
The name and concept of the project are underlined in large letters, as well as images of objects located on the territory and inside the shopping center.
Symbolic images correspond to the human senses: a pipe is for hearing, a mirror for the vision, a fork is for taste, a dog for touch, and flowers for smell.
Our global approach to building brands for real estate is based on a deep study of the audience and the competitive environment, the history of the location, interviews with all project team members, building a map of the customers' journey. Everything is embodied in a brand platform and bright, detailed visual images by our own team of brand strategists, graphic and 3D designers, and environment designers.
Thus, we create not just a responsible architecture, but a global seamless environment for the perception of the project brand and unique client experience.